THE LUXURY SEGMENT IN INDIA IS STILL IN IT’S NASCENT STAGES. PEOPLE INVEST IN HOMES AND CARS, BUT THERE IS OFTEN A MISMATCH BETWEEN THEIR LIFESTYLE AND THEIR WATCHES. THIS CAMPAIGN ADDRESSES A SECTION OF ACHIEVERS , MOVERS AND SHAKERS TO MAKE THE RIGHT CHOICE FOR THEIR WATCH.
HNIs invest in properties and cars, but luxury watches are not always on the shopping list. This campaign addresses a huge segment of achievers on why is it important to invest in luxury watches.